Problem-solving produces an emotional benefit, not a financial one
As humans, when we see a problem, we’re actually pretty good at coming up with solutions. Just because we’re good at it, it doesn’t…
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Innovation is about Solving Mysteries, not Puzzles
Innovation is about solving problems in a unique and beneficial way, but how you approach the problem has significant impact on how successful and sustainable…
Your Lack of Innovation is Costing You More Than You Realize
Business leaders are fairly confident they know the cost of “business as usual.” They’re good at asking, “what will it cost to innovate,” “what’s the…
How to Take Advantage of Future Trends Earlier Than Your Competition
The future doesn’t just appear, it is constantly developing. By looking for, by listening for clues to how the future is developing you won’t be…
Great Ideas Are Yours to Steal
Are you interested in a source of new ideas that are proven to work and that don’t cost you anything? They’re available through a process…
What I Learned About Product Development from Ordering a Pizza
Think of the last time you ordered a pizza for carry-out or delivery. Did you order a pizza or did you specifically order a hot…
Asking For Ideas Is Bad For Innovation
When you follow the same innovation path as most organizations, two-thirds of your new products, new services and new ideas are likely to fail. When…
Stop Punishing Your Team For Sharing Their Ideas
You’re sitting on a gold mine of innovative ideas for: Disruptive new products and services More efficient approaches to using company resources How to keep…
Stop Selling Products and See Your Customer Relationships Deepen and Your Revenue Soar
Do you use a traditional sales process: selling a product and never seeing it again? If you are, you’re missing opportunities to deepen your customer…
How to Avoid a Failed Product Launch
Market research is valuable. It supplies you with statistics about segment spend and customer buying habits. It also helps you understand what your customers say…
Why Traditional Market Research Fails innovation
Traditional market research techniques focus on data and metrics; on logical analysis. These provide only a fraction of the available knowledge and insight necessary for…
To Create New, Breakthrough Innovation Stop Focusing on Products
People don’t buy stuff. They buy what stuff does for them—producing their desired results or at least helping them make progress towards their desired results.…
Nobody Wants to Buy Your Products or Services. Here’s Why!
Just as organizations have jobs for which they hire and fire employees, customers have jobs for which they hire and fire tools or solutions. Customers…
ROI2 – Return on Innovation Investment – Is Just as Important as That Other ROI
Lord Kelvin said, “When you can measure what you are speaking about, and express it in numbers, you know something about it”[i] If that’s true,…
To be Successful, Participate in the Outcome Economy
No matter what business you think you’re in, you’re in the tool business. Your customers are not buying a set of features. They’re hiring the tools…
