What I Learned About Product Development from Ordering a Pizza
Think of the last time you ordered a pizza for carry-out or delivery. Did you order a pizza or did you specifically order a hot…
Read more
Asking For Ideas Is Bad For Innovation
When you follow the same innovation path as most organizations, two-thirds of your new products, new services and new ideas are likely to fail. When…
Stop Punishing Your Team For Sharing Their Ideas
You’re sitting on a gold mine of innovative ideas for: Disruptive new products and services More efficient approaches to using company resources How to keep…
How to Avoid a Failed Product Launch
Market research is valuable. It supplies you with statistics about segment spend and customer buying habits. It also helps you understand what your customers say…
Why Traditional Market Research Fails innovation
Traditional market research techniques focus on data and metrics; on logical analysis. These provide only a fraction of the available knowledge and insight necessary for…
To Create New, Breakthrough Innovation Stop Focusing on Products
People don’t buy stuff. They buy what stuff does for them—producing their desired results or at least helping them make progress towards their desired results.…
